THE FUTURE FITTING ROOMS
9:00 AM
Ralph Lauren go all Back To The Future on us with some space age interactive fitting rooms that they’ve added to their Fifth Avenue flagship store.
The Oak Fitting Room, created by tech start up Oak Labs, features an interactive touchable mirror that shoppers can utilize to request different sizes, corresponding items or help from a retail assistant to be delivered straight to their fitting room – eliminating those awkward situations where you have to put your clothes back on and trudge over to do all of these things yourself.
Eight of these interactive fitting rooms can be found at Ralph Lauren’s aforementioned flagship, while another eight will soon be installed in stores that are situated in high-performance markets for the brand.
Head over to WWD for a more detailed read on the Oak Fitting Room.
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Words By Aleks Eror for Highsnobiety
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