IMPOSSIBLE PROJECT

9:00 AM


Take a look at this episode of Highsnobiety's Visits series where they feature The Impossible Project. Back in like 2008 when I first heard of this company I was super pumped because they were going to save the polaroid industry. I was hopeful that they could make it happen, but I could have never imagined that they would take this old medium and make it as relevant as they have over the years. Shooting with polaroid cameras is cool again, expensive as hell but very cool again. I mean if all the hipsters love it then its uber cool right? I mean come on Urban Outfitters sells it. LOL! 

Take a look at the video and see how The Impossible Project runs their production. 
I'm really glad this medium is alive and well.  

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